UK Academy of Higher Academic Learning (UKAHAL)

Student Recruitment Marketing Manager

Newcastle upon Tyne, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own the end to end student enquiry to enrolment funnel, with a strong emphasis on pipeline consistency, multi channel demand, and CRM driven nurturing for UK and international markets.

  • Own a multi channel recruitment engine: enquiry generation, content, events, and conversion tactics across paid and organic channels.
  • Lead CRM driven nurture and conversion plays from enquiry to enrolment, including webinars, follow ups, and engagement communications.
  • Own intake planning and performance metrics across markets, with monthly reporting on volumes, progression, conversion, and enrolments.

Job Description

Responsibilities

  • Take full ownership of enquiry generation and conversion performance
  • Manage the direct student recruitment pipeline from enquiry through to enrolment
  • Deliver agreed student recruitment targets across UK and international markets
  • Develop and implement recruitment plans aligned to intake cycles and targets
  • Identify and prioritise key student segments and target markets
  • Monitor and report on: - enquiry volumes - application progression (via admissions partner) - conversion rates - enrolments
  • Ensure a consistent monthly pipeline aligned to enrolment targets
  • Plan and deliver multi-channel marketing activity to generate high-quality leads
  • Manage and optimise paid digital channels, including: - Meta (Facebook and Instagram) - Google Ads and search marketing
  • Manage marketing spend and ensure effective use of budget aligned to ROI

Requirements

  • Eligibility to live and work in the UK (Essential)
  • Undergraduate degree or equivalent professional experience in marketing, business, education, or a related field (Essential)
  • Experience in student recruitment, marketing, lead generation, or a related role (Essential)
  • Experience planning and delivering digital marketing campaigns (e.g. paid social, search, email) (Essential)
  • Experience managing the marketing funnel from enquiry generation through to conversion (Essential)
  • Experience managing lead generation and conversion targets or KPIs (Essential)
  • Experience using CRM systems to manage and optimise lead pipelines and conversion (Essential)
  • Experience analysing performance data and improving campaign effectiveness (Essential)
  • Experience delivering conversion-focused activity (e.g. webinars, engagement campaigns) (Essential)
  • Strong understanding of digital marketing channels and performance optimisation (Essential)

Preferred

  • Professional qualification or postgraduate study in marketing, digital marketing, or a related discipline (Desirable)
  • Experience in higher education, skills, or training sector (Desirable)
  • Experience working with international markets (Desirable)

Marketing Team

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