UK Academy of Higher Academic Learning (UKAHAL)

Student Recruitment Marketing Manager

Newcastle upon Tyne, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the student recruitment funnel from enquiry to enrolment, driving UK and international intake through multi-channel campaigns, CRM-led nurture, and a high-conversion website.

  • Enquiry generation and conversion strategy across multi-channel campaigns.
  • Channel performance and paid media optimization on Meta and Google.
  • Website content, UX, and CRM-driven nurture to boost conversions.

Job Description

  • Take full ownership of enquiry generation and conversion performance
  • Manage the direct student recruitment pipeline from enquiry through to enrolment
  • Deliver agreed student recruitment targets across UK and international markets
  • Develop and implement recruitment plans aligned to intake cycles and targets
  • Identify and prioritise key student segments and target markets
  • Monitor and report on: enquiry volumes, application progression (via admissions partner), conversion rates, enrolments
  • Ensure a consistent monthly pipeline aligned to enrolment targets
  • Plan and deliver multi-channel marketing activity to generate high-quality leads
  • Manage and optimise paid digital channels, including Meta (Facebook and Instagram) and Google Ads and search marketing
  • Manage marketing spend and ensure effective use of budget aligned to ROI
  • Oversee and contribute to the creation of: campaign content, marketing assets, recruitment materials
  • Lead on organic marketing channels, including social media strategy and delivery, engagement content
  • Develop and deliver video-based and multimedia content, including short-form marketing videos, programme explainers, and promotional content
  • Plan and deliver live recruitment content, including webinars, virtual open events, and academic taster sessions
  • Take ownership of the UKAHAL website as a primary recruitment tool, including structure, user journey, content updates and enhancements, alignment with campaigns
  • Continuously optimise the website to improve user experience, engagement, and conversion rates
  • Work with external providers (where required) on design improvements, technical updates, and landing page development
  • Design and deliver structured conversion strategies across the applicant journey
  • Build and manage CRM-led nurturing campaigns, including email journeys and follow-up sequences
  • Deliver high-impact conversion activity, including webinars and events, and applicant engagement communications

Marketing Team

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