Health Innovation Strategist / Senior Strategist
EVERSANA INTOUCH
London, UK (Remote)
$120K/yr - $135K/yrAgencyFull-timeSenior level5+ years exp.
5 weeks ago
Strategic Marketing Manager (E-commerce & Industrial)
London, UK
Salary Not AvailableSenior LevelFull time
Posted 3 months ago
Job Summary
Own the strategic marketing spine for ABP, ABM and category plans end-to-end, turning lead markets into measurable growth through targeted offers and compelling value props.
- ABP/ABM Ownership: embed ABM in strategy with clear objectives, targeting, and KPIs
- Segment & Prospect Strategy: translate market segments into actionable plans focused on Most Wanted opportunities and tender excellence
- Differentiation & Insights: define points of difference via competitor analysis and co-lead insights with the team to shape growth decisions
Job Description
Responsibilities
- Lead ABP and category planning, ensure ABM planning is fully embedded in strategic marketing, with clearly defined objectives, precise targeting, and measurable growth KPIs
- Define and deliver segment-specific marketing strategies aligned with commercial growth objectives, developing compelling value propositions with lead markets/customers and translating them into actionable ABM plans, with a strong focus on Most Wanted opportunities and tender management excellence to drive commercial impact and customer relevance
- Strengthen our value proposition differentiation by identifying key points of difference versus competitors through competitor analysis, ensuring strategies and propositions are distinctive and impactful
- Monitor segment performance and optimise plans based on insights and KPIs. Co-lead research initiatives with the Insights & Foresights team to inform strategic decisions
- Provide relevant category insights to unlock customer opportunities and accelerate pipeline conversion. Support Account Managers with opportunity identification and ensure marketing deliverables (e.g., insights presentations, VP translation into sell-ins) are tailored to support growth targets and ABM activation
- Support Marketing Communications in development of perfect offer, ensuring marketing campaigns reflect strategic growth priorities and customer needs
- Lead the Exploration phase of the Innovation process, own the desirability lens through to product development, and define prioritisation and customisation by being the voice of the customer.
DS Smith
DS Smith provides innovative packaging solutions, paper products and recycling services with a commitment to sustainability and a circular economy.Our core purpose is to Redefine Packaging for a Changing World, and our expert teams work closely with like-minded partners to incorporate renewable resources for products that minimize our environmental impact, reduce complexity and increase profitability through supply chain optimization.
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