Responsibilities

• Content Strategy & Execution: Design, develop, and deliver creative content strategies for B2B marketing campaigns that align with Oviva's annual goals and audience needs.
• Create high-quality, impactful content across multiple formats, including email campaigns, blog posts, case studies, and web pages.
• Repurpose and adapt content across channels and formats (including AI-assisted workflows) to maximise reach and efficiency.
• Website & SEO: Maintain the Oviva website via WordPress, including landing pages, content updates and UX improvements.
• Develop the B2B SEO strategy (keyword research, on-page optimisation, technical basics) to grow organic search traffic and inbound enquiries.
• Event Organisation: Lead the end-to-end organisation of industry conferences, including identification of sponsorship opportunities, merchandise, stand design and staffing coordination.
• Podcast & Video: Manage the filming and production of patient stories for Oviva's social media channels and website, and work on GP-facing podcast series - developing future episodes, identifying opportunities to grow the format, and shaping the distribution strategy to maximise reach across relevant channels.
• Collaboration and Brand Alignment: Partner with the clinical, product and service engagement teams to ensure all content aligns with Oviva's messaging and brand guidelines, and meets the needs of the target audience.
• Performance Analysis: Track SEO metrics and other key marketing indicators to generate insights that inform strategic decision-making.
• Industry Awareness: Stay updated on trends and best practices in B2B marketing and content creation within healthcare and technology sectors, leveraging this knowledge to refine Oviva's strategies, ensure content relevance, and drive innovative approaches to engagement and lead generation.

Requirements

• Proven experience (3+ years) in B2B and content marketing within the healthcare sector.
• Strong copywriting and content creation skills across multiple formats (email, blogs, case studies, web pages).
• Experience planning and managing events, including conferences, stands, and sponsorship.
• Hands-on experience managing websites using WordPress (or a similar CMS), with working knowledge of SEO best practices.
• Experience producing or managing podcast and/or video content, or similar.
• Data-driven mindset with experience analysing campaign performance and translating insights into strategy.
• Excellent communication and stakeholder management skills, with confidence working across clinical, product, and commercial teams, as well as external agencies

Preferred

• Experience working with the NHS including GP Networks and PCNs.
• Familiarity with lead generation strategies and marketing automation best practices
• Experience using email marketing platforms such as Salesforce Marketing Cloud (or similar).

Benefits

• A mission-driven environment focused on making a real-world impact.
• High-growth opportunities with a clear path to broader strategic leadership.
• A flexible remote/hybrid work culture across the UK, Germany, Switzerland and Poland.
• Annual learning & development budget.
• Home working allowance and flexible working hours.
• Competitive compensation, benefits, and inclusive policies (enhanced leave, etc.)
• Having a culture that people want to work in, we do this by keeping our values at the forefront of everything we do:\nWe put the patient first. We empower our teams. We make it happen
• Oviva is passionate about creating an inclusive culture that celebrates diverse voices and perspectives. We are proud to be a Disability Confident Employer and welcome applicants from all backgrounds and identities.
• Ready to help shape the future of digital healthcare? Apply today.