Own regional GTM and marketing execution to translate global strategy into local launches and 360 campaigns across B2B and B2C.

• Develop and implement comprehensive marketing plans aligned with regional/global strategy and revenue objectives.
• Lead local go-to-market strategy and execution for product launches in partnership with Regional/Global Marketing.
• Own country’s marketing budget, ensuring proper allocation across channels in line with guidelines and business priorities.
• Plan and execute integrated 360° campaigns across digital, social, paid media, website, trade marketing, CRM/email, and events for both B2B and B2C.
• Lead planning and execution of major trade shows and events (as needed), ensuring strong communication, brand presence, and measurable ROI.
• Partner with Sales and Education to ensure messaging, tools, and activation materials across all customer touchpoints.
• Provide market insights and business analysis (segmentation, pricing, distribution, competitive landscape) to support decisions.
• Ensure brand consistency, positioning, and messaging excellence across all initiatives.
• Build strong relationships with sales, acting as a strategic marketing advisor to elevate execution standards.
• Track, analyze, and report on KPIs, using insights to optimize performance and maximize ROI.