Sr. Marketing Manager Germany

London, UK

£60K/yr – £70K/yrSenior Level7+ years exp

Posted 3 weeks ago

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Job Summary

Own regional GTM and local marketing execution to translate global strategy into launches and 360 campaigns that drive revenue.

  • Own regional product launches and channel strategy to align with regional/global goals.
  • Manage budget, track KPIs, and optimize ROI across digital, events, and trade channels.
  • Elevate brand messaging and enable sales with aligned activation across B2B and B2C touchpoints.

Job Description

Own regional GTM and marketing execution to translate global strategy into local launches and 360 campaigns across B2B and B2C.

  • Develop and implement comprehensive marketing plans aligned with regional/global strategy and revenue objectives.
  • Lead local go-to-market strategy and execution for product launches in partnership with Regional/Global Marketing.
  • Own country’s marketing budget, ensuring proper allocation across channels in line with guidelines and business priorities.
  • Plan and execute integrated 360° campaigns across digital, social, paid media, website, trade marketing, CRM/email, and events for both B2B and B2C.
  • Lead planning and execution of major trade shows and events (as needed), ensuring strong communication, brand presence, and measurable ROI.
  • Partner with Sales and Education to ensure messaging, tools, and activation materials across all customer touchpoints.
  • Provide market insights and business analysis (segmentation, pricing, distribution, competitive landscape) to support decisions.
  • Ensure brand consistency, positioning, and messaging excellence across all initiatives.
  • Build strong relationships with sales, acting as a strategic marketing advisor to elevate execution standards.
  • Track, analyze, and report on KPIs, using insights to optimize performance and maximize ROI.
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Hydrafacial

Hydrafacial is a wholly owned subsidiary of The Beauty Health Company (NASDAQ: SKIN), a global category-creating company delivering millions of skin health experiences every year that help consumers reinvent their relationship with their skin, bodies and self-confidence. Our brands are pioneers: HydrafacialTM in hydradermabrasion, SkinStylusTM in microneedling, and KeraviveTM in scalp health. Together, with our powerful global community of estheticians, partners and consumers, we are personalizing skin health for all ages, genders, skin tones, and skin types. We are committed to being ever more mindful in how we conduct our business to positively impact our communities and the planet. Find a local provider at https://hydrafacial.com/find-a-provider/, and learn more at beautyhealth.com.

Founded in 1997
Long Beach, California, USA
690 employees (60 in marketing)