Responsibilities

• Create dynamic motion graphics, animation and video graphic treatments for high-profile campaigns, ministerial priorities, and social media channels.
• Develop short-form social video graphics, including animated overlays, title treatments, transitions, visual hooks, and kinetic typography.
• Turn complex messages and real-life case studies into clear, engaging visual stories that audiences can quickly understand.
• Support light-touch video editing where needed, including social cutdowns, pacing, captions, and simple edits that help the content feel platform-ready.
• Explore illustration-led content, graphic systems, and visual metaphors to make campaign messages feel memorable and engaging.
• Use emerging creative tools, including approved AI tools, to support idea generation, visual exploration, storyboarding and production workflows.
• Adapt static and animated creative work across different platforms and formats, with a strong understanding of what works across Meta, YouTube, and other social channels.
• Keep up to date with social content trends, motion design techniques, and new creative tools, bringing inspiration and experimentation back into the team.
• Work closely and collaboratively with colleagues across DWP to develop effective visual content.
• Work at pace and juggle competing priorities and shifting deadlines.

Requirements

• Experience creating motion graphics, animation and short-form video graphic treatments for social, campaign or digital channels, including kinetic typography, animated overlays, title treatments, captions, transitions, explainers and visual hooks.
• Strong design craft, with a good eye for typography, layout, hierarchy, colour, composition, pacing and visual clarity across static and animated content.
• Experience with light-touch video editing, including social cutdowns, captions, pacing, and simple edits for platform-ready content.
• Ability to translate complex, real-life stories into simple, engaging, and accessible visual content.
• A strong portfolio that demonstrates creative thinking, visual storytelling, motion design and social content craft.
• Interest in illustration-led content, visual metaphors or graphic systems that can help make campaign messages and case studies more memorable.
• Strong After Effects skills are essential, alongside Adobe Creative Suite, Premiere Pro and the latest content creation and emerging creative tools.
• Experience working from brief to delivery, including developing ideas, storyboards, visual routes and final assets.
• Confidence in AI tools, to support creative development and improve ways of working.
• Comfortable working at pace in a fast-moving environment, managing multiple priorities and collaborating with many stakeholders.

Preferred

Benefits

• Working patterns to support work/life balance such as job sharing, term-time working, flexi-time and compressed hours.
• Generous annual leave – at least 23 days on entry, increasing up to 30 days over time (pro–rata for part time employees), plus 9 days public and privilege leave.
• Support for financial wellbeing, including interest-free season ticket loans for travel, a cycle to work scheme and an employee discount scheme.
• Health and wellbeing support including Employee Assistance Programme and the option to join HASSRA benefits for members.
• Family friendly policies including enhanced maternity and shared parental leave pay after 1 year’s continuous service.
• Funded learning and development to support progress in your role and career, including qualifications, coaching and mentoring.
• An inclusive and diverse environment with networks such as Women’s Network, National Race Network, National Disability Network, and more.