Social Media Specialist

Walsall, UK (Remote)

£34K/yr – £38K/yrMid LevelPermanent

Posted 2 months ago

Job Summary

Own the social media strategy and execution, shaping content, influencer relations, and community management to drive engagement and brand visibility across key channels.

  • Lead strategy development and execution across platforms
  • Collaborate with Marketing Content Creator to develop engaging briefs

Job Description

Responsibilities

  • Lead the management and execution of our social media activity.
  • Developing and implementing social media strategies.
  • Scheduling content calendars, analysing content performance.
  • Creating influencer relationships and building online communities across all key channels.
  • Moderate and respond to customer comments.
  • Work closely with our Marketing Content Creator to develop social media content briefs that drive customer engagement and brand visibility.

Requirements

  • Strong experience in a strategic Social Media, Digital Marketing or Media role, ideally within a retail, FMCG or consumer-facing business.
  • Proven experience developing and delivering social media strategies.
  • Experience managing multiple social media platforms, including Facebook, Instagram, LinkedIn, TikTok, YouTube and X.
  • Demonstrable experience managing social media content calendars, scheduling and publishing content.
  • Experience of community management, including responding to customer enquiries, moderating conversations and managing brand reputation.
  • Good knowledge of social media analytics, reporting and performance measurement.
  • Understanding of content marketing principles and social-first storytelling.
  • Knowledge of community management best practice, online customer engagement and reputation management.
  • Understanding of brand management and the importance of maintaining a consistent tone of voice.
  • Strong analytical skills with the ability to interpret data, identify trends and make recommendations.

Benefits

  • 10% employee discount card with increased discount events over the year.
  • Celebrate your birthday, you’ll get an extra day off for your birthday.
  • 28 days holiday a year inc banks, rising by one day a year up to 33 days.
  • Annual bonus scheme, with the opportunity to earn up to 10% of your base salary.
  • Free parking onsite.
  • Wellbeing partnership with Retail Trust gives resources for you and your family.
  • My Staff Shop, discounts and shopping vouchers.
  • Access up to 50% of your monthly earned wages early via Stream, plus savings and financial advice.
  • Training and development opportunities.
  • Life assurance, loyalty service awards and people\'s pension.

Salaries

Posted range

£34K/yr – £38K/yr

Taken straight from the job posting.

Social Media median pay in the United Kingdom

£37K/yr

Most earn £31K to £44K. Based on 283 salaries, including bonus and equity.

See all Poundland salaries

Social Media Specialist

Poundland · Walsall, UK · Remote