Responsibilities

• Assist with the delivery of social media content and digital communications to support council priorities.
• Provide practical support and advice to colleagues on the use of digital and social media tools.
• Support process improvements and content quality through regular feedback and learning.
• Contribute to a positive, collaborative team culture by supporting colleagues and sharing expertise.
• Use social media platforms and digital tools effectively to support content creation and monitoring.
• Prepare and present a full range of reports (both standard and non-standard) covering area of responsibility.
• Ensure the successful implementation of health and safety legislation, policies and practices.
• Act in accordance with all policies and procedures which apply to the job and understand the reasons for this.
• Support the delivery of the council's social media content across all key platforms.
• Draft, schedule and publish social media content in coordination with communications campaigns and service updates.

Requirements

• Experience of proactive and reactive media management
• Ability to draft short, engaging, and accessible content for digital audiences.
• Awareness of brand and tone in communications.
• Familiarity with scheduling tools (e.g. Hootsuite) and basic analytics.
• Experience of paid social media campaigns
• Experience in supporting, planning and delivery of integrated communications strategies and activities
• Experience of providing direct advice and briefing to senior managers and/or elected members on reputation issues
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Knowledge of website analytics tools

Preferred

• Knowledge of digital accessibility standards and content design principles.