Responsibilities

• Create, edit and publish engaging social media content in line with Yusen Logistics’ tone of voice and brand guidelines.
• Support the delivery and continued development of our global social media strategy across corporate and regional channels.
• Help develop channel-specific approaches and identify emerging trends, technologies and best practices to strengthen our digital presence.
• Support incoming marketing requests and ensure activities align with our global brand strategy, values and messaging.
• Develop and maintain social media guidelines, governance standards and ways of working.
• Support project planning and maintain the team’s marketing calendar across key initiatives.
• Build strong relationships with regional marketing teams and key stakeholders, providing guidance and support for local social media activities.
• Define and monitor KPIs across social media channels, including engagement, reach, audience growth and share of voice.
• Produce regular performance reports, identify opportunities for improvement and use insights to optimise future campaigns.

Requirements

• Bachelor’s degree in Communications, Marketing, Business or a related field, or equivalent relevant experience.
• Proven experience in social media strategy, content planning and campaign management, ideally within an international organisation or agency environment.
• Strong understanding of global brand management and the ability to translate brand guidelines into engaging content.
• Excellent written, verbal and presentation skills.
• A creative mindset combined with strong analytical and reporting capabilities.
• Strong project management and organisational skills, with the ability to manage multiple priorities.
• Confidence working with and influencing stakeholders across different functions, regions and cultures.
• Ability to combine strategic thinking with hands-on execution.
• A proactive, collaborative and solutions-oriented approach.

Preferred

• Experience within logistics or another multinational organisation would be an advantage.

Benefits

• Base salary of £40,000
• Pension scheme – 6% matched employer contribution
• Individual health cover
• 25 days' holiday (excluding bank holidays)
• 5 days Volunteer Leave per year
• Opportunity for Unpaid Leave
• Up to 10 days international remote working*
• Health cash plan
• Critical Illness Cover
• On Site Mental health First Aiders