Responsibilities

• Own the social media content calendar across all platforms (Instagram, TikTok, YouTube and Facebook) for both brands, planning content in line with campaign priorities and seasonal activity
• Create engaging, on-brand content (photography, video and reels, graphics and copy) tailored to the style and audience of each platform
• Film and edit short-form video content, including on-site shoots at both Seaham Hall and Luxury Lodges resorts
• Schedule and publish posts, and manage day-to-day community engagement, responding to comments, messages and reviews in a timely, on-brand tone
• Monitor social media trends, platform updates and competitor activity, recommending new formats and content opportunities
• Track, analyse and report on social media performance (engagement, reach, follower growth and conversions), turning data into recommendations for what to do next
• Support the planning and delivery of paid social media activity and boosted posts, working within budget and alongside the Marketing Manager
• Coordinate influencer and partner collaborations, including outreach, briefing and content approval
• Ensure consistent use of brand guidelines and tone of voice across all social channels
• Carry out additional social media and marketing duties as required

Requirements

• Degree in Marketing, Communications, Digital Media or a related field, or equivalent practical experience
• Demonstrable experience managing social media accounts (professional, freelance or a strong personal portfolio)
• Confident creating content with Canva and Adobe Creative Suite (Photoshop, Premiere Pro or similar video editing tools)
• Strong working knowledge of Instagram, TikTok and YouTube, including platform-specific content formats and best practice
• Comfortable using social media scheduling and analytics tools (e.g. Meta Business Suite, Later, Hootsuite)
• Basic photography and videography skills, with an eye for what makes content stop the scroll

Benefits

• Hybrid working opportunities (after successful probation period)
• Employee recognition scheme, including Employee of the Quarter and Employee of the Year
• Workplace wellness programme, including access to the fitness suite (off-peak times)
• In-house and external training opportunities
• Staff discounts across both brands
• Uniform provided
• Free onsite parking