Responsibilities

• Manage the ensemble’s social media accounts, ensuring content is regularly updated.
• Create and schedule posts promoting rehearsals, concerts, auditions, fundraising events and other activities.
• Analyse social media performance and recommend improvements to increase audience engagement.
• Plan and deliver successful and exciting marketing campaigns for concerts and events, promoting ticket sales and increase public awareness of the ensemble.
• Develop promotional timelines for upcoming concerts and events, coordinating publicity in the weeks leading up to performances.
• Encourage audience engagement before, during and after performances.
• Work closely with the Marketing Lead in charge of Creative Design to provide creative assets for marketing campaigns, producing materials that support concert promotion, fundraising and membership recruitment.

Requirements

• The Marketing Lead in charge of Social Media & Publicity will have excellent written communication skills and a strong understanding of social media platforms and digital marketing.
• They should be organised, creative and able to produce engaging content for a wide range of audiences.
• The role requires someone who can work independently, manage multiple deadlines and always represent the ensemble professionally.

Preferred

• It would be desirable for the candidate to have previous experience in marketing, communications or public relations, particularly within a charity, voluntary organisation or performing arts environment.
• An enthusiasm for classical music, especially early music, would also be considered an advantage, however this is not a requirement for the role.
• If someone did not have the above skills but possessed the drive and motivation to learn, appropriate induction and any necessary training will be provided.