Social Media Manager

Responsibilities

• Key Responsibilities * Develop and manage social media strategies across TikTok, Instagram, YouTube Shorts, Facebook and other relevant platforms. * Generate creative ideas and develop recurring social formats. * Plan and manage content calendars, campaigns, shoots and production schedules. * Write hooks, scripts, captions and creative briefs. * Film and edit short-form video content. * Repurpose long-form footage and existing production material into engaging social-first content. * Create behind-the-scenes, educational, interview, storytelling and project-focused content. * Work with and direct UGC creators. * Produce UGC-style advertising and organic social content. * Appear on camera when required as a presenter or personality. * Manage content from initial concept through to final publication. * Monitor performance and use insights to improve future content. * Analyse metrics including watch time, engagement, click-through rate, CPC, CPA, conversions and audience growth. * Ensure all content reflects Humanitarian Operations’ values and communicates sensitive subjects responsibly. * Work closely with internal teams, project staff, production teams and external contributors.
• What You Could Be Working On You may be responsible for developing content such as: * Following a Little Heroes project from beginning to end. * Creating behind-the-scenes content with production teams. * Interviewing people involved in humanitarian projects. * Producing educational short-form videos. * Sharing real stories of progress and impact. * Developing recurring social media series. * Creating content with team members, volunteers and project participants. * Producing UGC-style videos for campaigns and fundraising. * Repurposing existing footage into engaging clips. * Testing different creative approaches across multiple platforms.

Requirements

• Essential Experience * Experience managing social media accounts for brands, organisations, entertainment companies or businesses. * Strong understanding of TikTok, Instagram, YouTube Shorts and Facebook. * Experience creating short-form and long-form video content. * Experience with filming and editing. * Experience developing content strategies and managing content calendars. * Strong copywriting and storytelling skills. * Experience analysing social media performance. * Excellent organisational and project-management skills. * Confidence working independently and taking ownership of projects. * A strong understanding of what makes content engaging and shareable.

Preferred

• Desirable Experience * Experience working with humanitarian, charity or disaster-relief organisations. * Experience working with entertainment brands, television or established intellectual property. * Experience creating UGC-style advertising. * Experience directing creators or managing UGC campaigns. * Experience with paid social advertising. * Experience building or marketing e-commerce products. * Experience appearing on camera. * Experience repurposing long-form footage into social-first content.

Benefits

• What We Offer This is an opportunity to take ownership of the organisation’s social media presence and play a central role in shaping how Humanitarian Operations communicates online. You will have the opportunity to: * Lead creative social media projects from concept to completion. * Build a distinctive and engaging social media presence. * Work across humanitarian, educational and storytelling content. * Develop new formats and creative campaigns. * Work closely with project and production teams. * Use creativity to help more people understand and support humanitarian work. * Make a measurable difference through content.