Responsibilities

• Creating standout lo-fi, social-first content by conceptualising, planning, shooting, sometimes appearing in and editing directly on your phone, and using tools like Canva to quickly bring ideas to life.
• You’ll be comfortable stepping in front of the camera when needed, bringing ideas to life in a way that feels natural and authentic.
• Staying plugged into culture and community by spotting trends before they blow up, scaling insights from audiences, and adapting trending formats in ways that feels authentic for each client.
• Crafting clear, engaging, and on-brand copy for posts, captions, and community management.
• Connecting brands with their communities through meaningful, always-on community management and engagement, and smart participation in cultural moments.
• Analysing content and channel performance, uncovering creative insights, and using them to guide recommendations and reporting.
• Owning the delivery of monthly and quarterly reports that clearly demonstrate impact and inform future strategy.
• Building trusted, collaborative relationships with clients, positioning yourself as their go-to social expert.
• Overseeing day-to-day social channel management - scheduling content, updating bios and links, maintaining content calendars, and ensuring all activity is consistent, accurate, and on-brand.
• Developing and maintaining comprehensive monthly and quarterly content calendars, mapping posts, publishing dates, formats, and channels.

Requirements

• You'll have a sophisticated understanding of the platforms and be able to advise on when, where and how often content should be shared.
• You live and breathe content, and are driven by a desire to create and occasionally feature in great client work.
• A creative thinker & writer: you're able to work both independently and collaboratively on ideation for content across social.
• You love brands and social media: you're fascinated by brands, how they market themselves, and use social media to do this.
• You are naturally curious about the developments of the digital world and excited by its potential.
• Pride in your work: we treat our client's brands as our own and are meticulous about our approach. You will take real pride in what you deliver and always strive for perfection.
• Real drive and ambition: you'll be constantly adapting to the ever-growing world of social, and we need people who have the mindset of growth as well as the ambition to get there.
• You'll have one or more years of experience working with social media (agency-side preferable).
• You'll have a genuine interest in the Guinness brand, its heritage and its place in culture, with a curiosity for how it can continue to show up in fresh and culturally relevant ways on social.