Social Media Manager at Dawat Group | London, UK | £24K/yr – £50K/yr

Dawat Group

Social Media Manager

London, UK (Unknown)

£24K/yr – £50K/yrMid LevelPermanent

Posted 3 weeks ago

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Job Summary

Own social strategy and community engagement across platforms with a strong focus on content that resonates, rapid follower interaction, and data-driven optimization.

Social strategy ownership: develop and optimise campaigns with cross-department alignment.
Content engine: create platform-tailored posts, videos, and graphics to drive engagement.
Community and reputation: monitor channels, respond to comments, and manage PR issues with speed.

Job Description

Responsibilities

Develop, implement, and manage social media strategies aligned with organisational goals.
Create compelling content including posts, videos, and graphics tailored to each platform.
Monitor social media channels regularly to engage with followers, respond to comments, and foster community interaction.
Analyse performance metrics to optimise content and campaign effectiveness.
Coordinate with other departments to ensure consistent messaging across all channels.
Manage online reputation by addressing public relations issues promptly and professionally.
Stay informed about emerging trends, tools, and best practices within social media management.
Organise promotional campaigns and collaborations with influencers or partners to increase brand visibility.

Requirements

Proven experience in social media management or digital marketing roles.
Strong understanding of public relations principles and practices.
Excellent written and verbal communication skills in British English.
Creative mindset with the ability to craft engaging content that resonates with diverse audiences.
Proficiency in social media management tools and analytics platforms.
Organised, proactive, and capable of managing multiple projects simultaneously under tight deadlines.
Knowledge of current digital trends, algorithms, and platform-specific best practices.
A passion for storytelling, branding, and building meaningful online communities.

Preferred

Prior experience in social media management and public relations is highly desirable.

Benefits

Casual dress
Employee discount
Free parking
On-site parking
Store discount
UK visa sponsorship

Dawat Group

Dawat Group is one of the UK’s leading names in premium Pakistani and Indian cuisine, known for award-winning restaurants, high-end catering, elegant venues, and a fast-growing franchise model accredited by The British Franchise Association (BFA) the Quality Franchise Association (QFA).Featured in The Sun, the UK’s best-selling newspaper, Dawat is gaining national recognition for innovation, immersive dining and franchise growth.With over 30 years of culinary expertise and more than 15 years of operational success, Dawat is trusted for delivering authentic, slow-cooked dishes made from scratch using traditional recipes and fresh, high-quality ingredients. Our restaurants are celebrated for bold, vibrant flavours and immersive experiences, from robot waiters to water tables and stunning interiors.Our catering division is a preferred supplier for many of London’s most prestigious venues, covering weddings, corporate events, and private functions. We provide bespoke, multi-cultural menus and full event management, including décor, photography and luxury car hire — with a focus on excellence and professionalism.To bring Dawat to high streets across the UK and beyond, we offer two proven franchise models:• Dawat Restaurant – Full-service dine-in with immersive branding• Dawat Express – Streamlined takeaway with bold flavours in a fast-paced formatBacked by strong branding, head office support, centralised marketing, and in-house tech, Dawat offers a scalable franchise model built on integrity and innovation.Current branches: Tooting (HQ), Norbury, Mitcham, with Chiswick and Selsdon opening soon.For franchise enquiries: franchise@dawatgroup.co.uk

Founded in 2010

London, England, GBR

3 employees (1 in marketing)

dawatgroup.co.uk