Social Media Marketing Executive (Meta Ads)

Upminster, Havering, UK (On-site)

£30K/yr – £45K/yrEntry Level1+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end Meta lead-gen campaigns from planning to scaling, with ongoing performance updates and cross-functional collaboration to meet lead-velocity and efficiency targets.

  • Campaign setup, optimization and scaling
  • Performance reporting and stakeholder alignment
  • Audience management and creative feedback loops

Job Description

Responsibilities

  • Plan, launch, manage and scale Meta lead generation campaigns (Facebook/Instagram)
  • Build and maintain campaign structures for volume + performance (testing frameworks, budget allocation, scaling rules)
  • Optimise to core KPIs (e.g., CPL, CPA, lead quality indicators, conversion rates) in line with targets
  • Conduct ongoing creative testing (angles, hooks, formats), feeding back requirements to creative resource(s)
  • Manage audiences, retargeting, exclusions, and funnel segmentation to maximise efficiency
  • Monitor performance daily and implement data-led changes to stabilise and improve results
  • Maintain high standards of tracking hygiene and attribution awareness (events, pixels/CAPI where applicable, UTMs, landing page signal quality)
  • Produce clear performance updates for the Head of Digital (daily/weekly reporting rhythm)
  • Identify and communicate risks/opportunities early (scaling headroom, creative fatigue, rising costs, audience saturation)
  • Work closely with internal stakeholders to ensure lead flow supports operational capacity and commercial objectives

Requirements

  • 1+ years hands-on experience managing Meta paid social campaigns end-to-end
  • Clear evidence of large managed ad spend (Meta)
  • Proven track record of running and scaling performance campaigns (lead gen)
  • Strong practical understanding of reporting and owning numbers (not relying on analysts for basics)
  • Comfortable working in a fast-moving, commercially driven environment with daily optimisation expectations

Preferred

  • Strong understanding of Meta Ads Manager: campaign objectives, optimisation events, placements, budgeting, bid approaches
  • Experience working in regulated or compliance-sensitive verticals is a plus (financial services/claims/insurance-related)
  • Familiarity with lead quality feedback loops (e.g., post-lead metrics, downstream indicators)
  • Solid creative performance intuition (knowing what tends to work for direct response lead gen)
  • Comfortable communicating clearly with stakeholders and working to targets

Benefits

  • Casual dress
  • Free parking
  • On-site parking

Salaries

Posted range

£30K/yr – £45K/yr

Taken straight from the job posting.

Social Media Marketing Executive (Meta Ads)

Upminster, Havering, UK · On-site