Responsibilities

• Manage and grow the brand’s presence across TikTok, Instagram, Facebook and other relevant platforms.
• Develop and deliver a social media strategy aligned with wider marketing and commercial objectives.
• Plan and manage weekly and monthly social media content calendars.
• Generate creative ideas for national campaigns, product launches, promotions, store openings and seasonal activity.
• Film, photograph and edit high-quality short-form video and social content.
• Create engaging food, lifestyle, behind-the-scenes and people-focused content.
• Confidently appear on camera and support presenter-led content when required.
• Write engaging captions and social copy that reflect the brand’s tone of voice.
• Schedule and publish content consistently across all platforms.
• Set up, manage and optimise paid advertising campaigns across Facebook and Instagram.

Requirements

• A minimum of 2–3 years of professional, workplace-based experience in social media management, content creation, digital marketing or a closely related role.
• Proven experience managing TikTok, Instagram and Facebook accounts for a business, agency or established brand.
• A strong portfolio of social media content and campaigns created in a professional environment.
• Hands-on experience filming, producing and editing short-form video content.
• Experience using editing tools such as CapCut, Adobe Premiere Pro, Canva or similar software.
• Practical experience using Meta Ads Manager to create, manage and optimise paid campaigns.
• A good understanding of campaign objectives, audience targeting, retargeting, testing, budget management and performance reporting.
• Strong knowledge of platform trends, content formats and social media best practices.
• Confidence appearing and speaking on camera.
• Strong creative vision and the ability to develop ideas independently.

Preferred

• Experience working for a food, restaurant, hospitality, retail or lifestyle brand.
• Experience photographing and filming food products.
• Experience working with influencers, UGC creators and PR campaigns.
• Experience using TikTok Ads Manager or other digital advertising platforms.
• Experience supporting a multi-location or franchise business.
• Basic graphic design skills.
• Experience managing paid media budgets and reporting on return on ad spend.
• Experience working in-house within a marketing team or at a fast-paced creative or digital agency.