Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals to increase engagement and follower growth.
• Manage daily operations of all social media channels, including content scheduling, posting, monitoring, and responding to audience interactions.
• Create captivating content such as posts, videos, graphics, and stories that resonate with diverse audiences across platforms.
• Collaborate with cross-functional teams to ensure brand consistency and integrate social media campaigns with broader marketing initiatives.
• Build and maintain positive relationships with media outlets, influencers, and community partners through proactive public relations efforts.
• Analyze social media performance metrics regularly to optimize content strategies and report on campaign effectiveness.
• Stay current with industry trends, platform updates, and emerging technologies to keep our social presence innovative and relevant.

Requirements

• Proven experience in social media management across multiple platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Strong understanding of public relations principles to effectively manage brand reputation and media outreach.
• Excellent written and verbal communication skills with an eye for detail and storytelling.
• Ability to analyze data insights to inform strategic decisions and demonstrate ROI of social campaigns.
• Creative mindset with the ability to generate fresh ideas for content that captivates audiences.
• Exceptional organizational skills to handle multiple projects simultaneously while meeting deadlines.
• Knowledge of social media management tools (e.g., Hootsuite, Buffer) and analytics platforms for performance tracking.