Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals to boost visibility and engagement.
• Create, curate, and manage engaging content across all social media channels, including text posts, images, videos, and live sessions.
• Monitor social media trends and platform updates to keep our content fresh and relevant.
• Engage actively with followers by responding to comments, messages, and inquiries in a timely and positive manner.
• Collaborate with cross-functional teams such as marketing, PR, and creative to ensure brand consistency and campaign integration.
• Analyze performance metrics using social media management tools to optimize content strategies and report on key insights regularly.
• Manage social media advertising campaigns to increase reach and audience targeting effectively.

Requirements

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Excellent understanding of various social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and emerging channels.
• Strong skills in public relations to manage brand reputation proactively online.
• Exceptional written communication skills with the ability to craft engaging narratives tailored for diverse audiences.
• Ability to analyze data insights and translate them into actionable strategies for continuous improvement.
• Creative mindset with a keen eye for visual storytelling and branding consistency.
• Bachelor’s degree in Marketing, Communications, Public Relations or related field is preferred but not mandatory if complemented by relevant experience.

Benefits

• Employee discount
• Paid volunteer time
• Work from home