Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Create, curate, and schedule engaging content that resonates with diverse audiences while maintaining brand consistency
• Monitor social media channels daily to respond promptly to comments, messages, and inquiries, fostering positive community interactions
• Analyze campaign performance metrics to optimize content strategies and improve reach, engagement, and follower growth
• Collaborate with cross-functional teams including marketing, PR, and creative to align messaging and amplify campaigns
• Stay informed about the latest trends in social media management and public relations to keep our approach fresh and innovative
• Manage social media advertising campaigns by setting objectives, targeting audiences effectively, and tracking results for continuous improvement

Requirements

• Proven experience in social media management with a strong portfolio of successful campaigns
• Excellent written communication skills with the ability to craft engaging posts tailored to different platforms
• Knowledge of public relations principles to manage brand reputation proactively
• Familiarity with social media management tools such as Hootsuite, Sprout Social or Buffer
• Ability to analyze data insights from analytics platforms like Google Analytics or native platform tools to inform strategy decisions
• Strong organizational skills with the ability to manage multiple projects simultaneously under tight deadlines
• A proactive mindset with a passion for digital trends and audience engagement