Responsibilities

• Own the growth of U.P.’s Instagram and LinkedIn channels, with accountability for reach, follower growth and audience quality.
• Use social to increase awareness, visibility and reputation for the U.P. brand.
• Build and manage a forward-looking content calendar that creates a consistent and recognisable presence.
• Use performance data and insights to continually improve what we do.
• Create and coordinate high-quality content across Instagram and LinkedIn, from trainer-led and educational content to brand storytelling and relevant trends.
• Get out into our gyms and capture content yourself, including reels, stories and trainer filming sessions.
• Develop recurring content formats that build recognition and consistency.
• Ensure everything we publish feels unmistakably U.P. and meets our brand standards.
• Own daily community management across Instagram and LinkedIn.
• Engage with audiences in a specific, relevant and authentic way.

Requirements

• You’ll have proven experience growing social channels for a brand, ideally within fitness, health, lifestyle or another premium consumer-facing industry.
• More importantly, you’ll be someone who:
• Has a proven track record of using Instagram and LinkedIn to build brand awareness and visibility .
• Knows what good social content looks like and has strong instincts for spotting opportunities.
• Has experience identifying, approaching and onboarding creators, and building relationships that last.
• Is comfortable working directly with talent, whether that’s trainers, creators or industry voices.
• Can confidently pick up a camera, capture content in a gym and turn an opportunity into something engaging.
• Is organised enough to manage a content calendar, creator pipeline, growth targets and reporting without losing creative momentum.
• Is a natural relationship-builder who can earn the trust of trainers, creators and colleagues.
• Is comfortable with data and knows how to turn social performance metrics into better decisions.

Benefits

• 25 days holiday, plus bank holidays
• Pension scheme: salary sacrifice with employer contributions
• Simply Health policy: claim back costs for dental, optical, physio, massage & more
• Exclusive UP discounts, including 40% off our supplements, books, and partner offers
• Personal Training discounts: up to 50% off our world-class transformation programme (up to 36 sessions a year) for you and a loved one
• Salary sacrifice benefits: Cycle to Work, Tech, and Home schemes
• Employee Assistance Programme: free 24/7 mental health, counselling, and financial advice
• Hybrid working: two days per week working from home