Responsibilities

• Own and evolve Cult Beauty's overarching organic social media strategy across Instagram, TikTok, YouTube, Facebook and emerging platforms.
• Define a clear purpose, audience and creative approach for each social channel, ensuring our content feels distinctive and platform-native.
• Execute our social-first strategy, identifying how key campaigns, launches, cultural moments and commercial priorities should come to life across social.
• Lead social-first campaign ideation across key brand and commercial moments, working closely with Content, Creative, Buying, Retail Media and Marketing teams.
• Own and manage the social media budget, ensuring investment is strategically allocated across creators, tools and external partners to maximise impact and deliver against key objectives.
• Develop and deliver distinctive, repeatable social-first content franchises that build audience recognition, engagement and brand equity.
• Lead weekly social ideation and planning sessions, creating a culture of proactive creativity and ensuring the team is consistently bringing forward new ideas.
• Act as a guardian of Cult Beauty's social identity, ensuring our tone of voice, visual language and content approach remain consistent, reviewing and signing off weekly content, creative and copy across channels.
• Identify emerging social trends, platform developments, creators and cultural conversations, translating these into relevant opportunities for our brand.
• Work closely with the Social Media & Community Manager to ensure strategy translates into an effective and balanced social calendar.

Requirements

• 4+ years' experience in a senior social media role within a brand, retailer, agency or editorial environment.
• Proven experience developing and delivering successful multi-channel organic social strategies.
• Strong understanding of Instagram, TikTok and YouTube, including how audiences, creative behaviours and content formats differ by platform.
• A strong creative instinct with experience developing social-first concepts, campaigns and repeatable content franchises.
• Deep understanding of social culture, trends, creators and emerging platform behaviours.
• Experience leading, managing and developing a social media team.
• Strong understanding of social analytics, with the ability to turn performance data and audience insights into clear strategic and creative actions.
• Strong creative judgement and confidence giving clear, constructive feedback on social creative and copy.
• Excellent communication and stakeholder management skills, with experience collaborating across Content, Creative, Brand, Marketing and Commercial teams.
• Highly organised and comfortable balancing longer-term strategic thinking with the fast-moving nature of social.

Benefits

• Enhanced Leave 25 days annual leave plus bank holidays. Don't want to work on your birthday? We don't either! Enjoy your day off on us! Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12-months.
• Wellbeing Support Access face-to-face and virtual appointments with our in-house GP. Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• Other Perks Save up to 12% on the cost of personal tech through our salary sacrifice scheme. Up to 50% staff discount on THG brands. Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. Anniversary gifts when you hit 5 and 10 years of service.