Responsibilities

• Own and deliver the social media, influencer and creator-community strategy, translating brand priorities into clear plans that drive engagement, advocacy and commercial outcomes.
• Lead, coach and develop the team, setting clear objectives, standards and development plans that build capability and performance.
• Act as the go-to expert across social media, influencer marketing and creator partnerships, championing social-first thinking across the business.
• Own the performance framework, using insight and data to optimise engagement, reach, audience quality and return on investment.
• Lead planning around campaigns, launches, seasonal priorities and key trading moments, ensuring activity is joined up across Brand, PR, Online and Commercial teams.
• Identify emerging opportunities across platforms, creator culture, social commerce, AI and content innovation, turning them into practical recommendations that support future growth.

Requirements

• Significant experience across social media and influencer marketing, ideally within retail, beauty, consumer brands or a similar environment.
• Experience developing strategy across multiple channels and specialisms, balancing long-term direction with strong day-to-day decision making.
• Strong people leadership skills, with experience coaching, developing and supporting teams to perform at their best.
• Excellent stakeholder management and influencing skills, with the ability to bring teams and partners together behind a shared direction.
• Strong commercial awareness, with experience using performance data, customer insight and ROI measures to guide decisions.
• A passion for social media, creator culture and community building, combined with a customer-first approach and a desire to continuously evolve and improve.

Benefits

• 25 days holiday plus bank holidays.
• Discretionary Bonus – We love to share our success with you!
• Access to Stream, to support your financial wellbeing needs, giving you more control and flexibility with your pay.
• Hybrid Working! 3 days office and 2 days off-site.
• Access to our TPS Perks which offers you a variety of saving and discount options.
• Buy & Sell Holiday scheme and Life Assurance.
• 20% staff discount, as well as discounts at Superdrug and Three Mobile.
• Round the clock support from our partnership with RetailTrust.
• Cycle to work scheme for those who don’t mind riding up the hills of High Wycombe.