Social Media Executive

Cambridge, Cambridgeshire, UK (On-site)

£16/hr – £18/hrIntern/New GradPermanent

Posted 4 days ago

Job Summary

Own and execute a luxury hospitality social media strategy across multiple platforms, driving content creation, calendar planning, and storytelling for guest experiences, with supplemental focus on email communications and live events.

  • Lead content production and distribution across social channels and through email marketing.
  • Collaborate with hotel operations to capture moments and convert experiences into compelling marketing material.

Job Description

Responsibilities

  • Develop and deliver a compelling social media presence across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms.
  • Create elegant, engaging and on-brand content that captures the character and experience of the hotel, spa, restaurants, bars and wider property. A key part of this is the ability to shoot very good iphone video, edit reels quickly, take good photographs, understand Instagram. Be comfortable approaching staff/customers for content. Pushing reels/video is key.
  • Ability to use Meta Business Suite, basic paid Meta advertising.
  • Develop and manage a structured social media content calendar, ensuring a consistent and considered presence across all channels.
  • Create photography and video content, including food and drink, spa experiences, guest experiences, events, seasonal moments and behind-the-scenes content.
  • Write engaging and polished copy that reflects our brand personality and appeals to both existing and prospective guests.
  • Identify opportunities to showcase the people, experiences and stories that make the property distinctive.
  • Monitor social media performance, audience engagement and emerging trends, using insights to continually improve our content.
  • A strong awareness of luxury hospitality, lifestyle and social media trends.
  • 12-16 pieces of proper feed/reel content per week across the group with frequent stories. Needs some independence and crossover between each part of the business.

Requirements

  • 1. A degree or equivalent qualification in Marketing, Communications, Digital Marketing, Media, Journalism, PR or a related discipline.
  • 2. A genuine passion for social media, content creation, hospitality and luxury experiences.
  • 3. A strong understanding of the major social media platforms and what makes content effective.
  • 4. A natural appreciation of aesthetics, photography, video and visual storytelling.

Preferred

  • 5. Strong organisational skills and the ability to manage multiple priorities.
  • 6. Confidence using social media, email marketing and content creation tools, with a willingness to learn new systems.
  • 7. A warm, professional and confident manner when dealing with guests, clients and colleagues.
  • 8. A proactive approach, with the initiative to identify opportunities rather than simply wait for instruction.
  • 9. Flexibility and a willingness to be present at events and become involved in the day-to-day operation.
  • 10. The ability to work independently while being a supportive and collaborative member of the wider team.

Benefits

  • A competitive salary, working 3 days per week depending on experience
  • The opportunity to develop your career within a luxury hospitality environment.
  • Broad, hands-on experience across marketing, social media, sales, events, food & beverage and spa.
  • A varied and creative role where you will see your work brought to life across the guest experience.
  • Employee benefits and preferential rates across the hotel, food & beverage and spa.
  • On-site parking
The Varsity Hotel & spa logo

The Varsity Hotel & spa

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Salaries

Posted range

£16/hr – £18/hr

Taken straight from the job posting.

See all The Varsity Hotel & spa salaries

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
718

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31
The Varsity Hotel & spa logo

Social Media Executive

The Varsity Hotel & spa · Cambridge, Cambridgeshire, UK · On-site