Responsibilities

• Develop and implement innovative social media strategies aligned with brand goals to boost visibility and engagement.
• Manage daily content creation, including posts, stories, videos, and other multimedia formats across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for comments, messages, and mentions; respond promptly to foster positive interactions and build community loyalty.
• Analyze social media metrics to measure campaign performance; generate reports to inform future strategies.
• Collaborate with cross-functional teams including marketing, PR, and creative departments to ensure consistent messaging and branding.
• Stay updated on the latest social media trends, tools, and best practices; incorporate new ideas into ongoing campaigns.
• Support public relations efforts by managing online reputation and engaging with influencers or partners as needed.

Requirements

• Proven experience in social media management or digital marketing roles, demonstrating successful campaign execution.
• Strong understanding of public relations principles and how they integrate with social media strategies.
• Excellent written communication skills with the ability to craft engaging content tailored for different audiences.
• Familiarity with social media analytics tools and scheduling platforms such as Metricool
• Creative mindset with an eye for visual storytelling and branding consistency.
• Ability to work independently while managing multiple projects in a fast-paced environment.

Benefits

• Casual dress
• Free or subsidised travel
• Free parking
• On-site parking