Responsibilities

• Manage and schedule content across Instagram, TikTok, Pinterest and Facebook
• Build and maintain the weekly content calendar, ensuring posts go out on time and on brand
• Monitor social media performance and pull weekly and campaign-level reports
• Manage our social media management tool and keep our asset drive organised
• Lead on community management, answering comments in real time and building relationships
• Create and source content that feels native, current and engaging, not just polished
• Monitor trends across TikTok, Instagram Reels and wider culture daily and bring the best opportunities to the team
• Produce reactive, real-time content when trends hit
• Brief and collaborate with our in-house creative team to bring content ideas to life, from initial concept through to final asset
• Review delivered creative assets to ensure they are on brand and meet content safety standards

Requirements

• A genuine passion for social media; you're on TikTok and Instagram for fun, not just work
• A creative eye and the ability to spot what makes content stop the scroll
• Full of ideas; you come to the table with suggestions
• A quick learner who picks things up fast and runs with them
• Organised and reliable with the ability to work reactively when trends change
• Strong written communication skills; you can write copy that sounds human, not corporate
• We require the successful candidate to come to the office at least once per week

Preferred

• Some prior experience in social media, whether through work, internships or managing your own channels
• Personally active on social media or currently running your own account
• Degree in Marketing, Communications, Media or a related field, or equivalent experience
• Familiarity with social media management tools (e.g. Sprout Social, Later, Hootsuite)
• Experience creating content on TikTok or Instagram Reels
• An interest in baby, parenting, wellness or lifestyle brands