Responsibilities

• Lead Everwise’s creative strategy across TikTok, Instagram Reels, and other relevant social platforms.
• Develop original, culturally relevant content concepts designed to capture attention and encourage engagement and sharing.
• Confidently appear on camera and communicate the Everwise brand in a natural, engaging, and memorable way.
• Own the complete content-production process, including research, ideation, scripting, filming, presenting, editing, and publishing.
• Translate Everwise’s product, mission, and benefits into content that resonates with readers, authors, and publishers.
• Build and manage a consistent content calendar while remaining flexible enough to respond quickly to trends and opportunities.
• Launch, manage, and optimise paid campaigns through Meta Ads Manager and TikTok Ads Manager.
• Design creative testing strategies across hooks, formats, messaging, audiences, calls to action, and landing-page journeys.
• Analyse campaign metrics such as watch time, retention, click-through rate, conversion rate, CPA, CAC, ROAS, and creative fatigue.
• Turn performance data into clear creative decisions and apply those insights to future organic content and paid campaigns.

Requirements

• Demonstrable experience creating high-performing short-form content for TikTok and Instagram.
• Exceptional spoken and written English, with the confidence and personality to present naturally on camera.
• Strong creative instincts and an excellent understanding of hooks, storytelling, pacing, audience retention, and platform-native content.
• Advanced, hands-on knowledge of Meta Ads Manager and TikTok Ads Manager.
• Experience setting up, managing, analysing, and optimising paid social campaigns—not simply briefing an external agency.
• A strong understanding of performance marketing, attribution, audience targeting, testing methodologies, campaign structure, and budget optimisation.
• The ability to interpret data and turn it into specific improvements to creative, messaging, targeting, and campaign strategy.
• Experience editing short-form videos using tools such as CapCut, Adobe Premiere Pro, or similar software.
• Experience working with a B2C or B2B2C digital app , ideally involving consumer subscriptions, marketplaces, communities, media, entertainment, education, or creator-led products.
• A proactive, experimental mindset and the ability to take an idea from concept to execution independently.

Preferred

• Experience growing an early-stage consumer app or digital platform.
• Experience marketing to more than one audience—for example, consumers alongside creators, professionals, or business partners.
• A portfolio of videos in which you personally appear on camera.
• Evidence of content that has achieved strong organic reach, engagement, or conversions.
• Experience building creator, influencer, or user-generated content campaigns.
• An interest in books, authors, online communities, or the creator economy.