Responsibilities

• Own the social and content strategy, including the content pillars, formats and channel mix, aligned to Virtue Vets’ brand positioning and business objectives.
• Build and manage a content calendar that stays several weeks ahead, planning campaigns and key moments in advance.
• Run a continuous test-and-learn approach across formats, hooks and subjects, staying ahead of platform and cultural shifts.
• Concept original content ideas, from single posts to multi-part series and full campaigns.
• Shoot your own photo and video content in clinic, at events and on location, directing vets, nurses, clients and pets.
• Edit video for Reels and TikToks, including subtitles, transitions, music and pacing, using CapCut, Premiere Pro or similar.
• Produce all graphic design assets independently using Canva, Adobe Creative Suite or Figma.
• Write compelling, on-brand copy with meticulous attention to tone, grammar and consistency.
• Own every element of each post and publish daily across Instagram, TikTok, YouTube, Facebook and LinkedIn, with zero tolerance for errors.
• Own the performance targets for social: reach, follower growth, engagement, website traffic and contribution to enquiries and new client bookings.

Requirements

• Proven experience as a Social Media Manager or Content Manager at a premium direct-to-consumer brand.
• A portfolio of original content you created yourself, demonstrating photography or videography, graphic design and copywriting.
• Confident shooting photo and video, and comfortable directing people in front of the camera.
• Strong video editing and graphic design skills using tools such as CapCut, Premiere Pro, Canva, Adobe Creative Suite or Figma.
• Exceptional copywriting ability and meticulous attention to detail.
• Strong analytical ability: fluent in platform analytics, Meta Ads Manager and GA4, with a track record of using data to improve content.

Preferred

• Experience in veterinary, pet care, wellness, hospitality or luxury lifestyle sectors.
• Experience owning a paid social budget and reporting on return.
• Being a pet owner or having a genuine affinity with animals.

Benefits

• Competitive salary and genuine career progression as we grow.