Responsibilities

• Plan, create and publish across our core channels (Instagram, TikTok, Facebook to start)
• Build relationships with creators and partners for UGC and collaborations
• Stay close to what's moving in health, wellness and longevity content, and act on it fast
• Handle comments, DMs and everyday engagement across our channels
• Flag recurring questions or friction back to the wider team
• Work with the Growth Lead on what gets boosted, what creative is working, and where organic insight should inform paid
• Support TikTok Shop and other organic-commerce features as they launch
• Track engagement and performance across channels
• Test formats, hooks and posting cadence properly, not just by feel
• Report on what social is actually contributing to awareness, traffic and conversion

Requirements

• 1-3 years in social or content, ideally at a DTC, subscription or health and wellness brand
• Real hands-on ability: you can shoot and edit yourself, not just brief someone else to
• A clear sense of what stops the scroll, and the ability to explain why
• Comfort moving between platforms with different native tones and formats
• Some understanding of how organic and paid social work together
• Fluency with AI tools to move faster: scripting, editing, research, ideation
• A strong written voice, and comfort being the one behind the DMs and comments
• Enough self-direction to build a function largely on your own, with support rather than a big team

Preferred

• TikTok Shop experience
• a genuine interest in health, nutrition or longevity
• some paid social exposure
• experience with creators or influencer partnerships
• comfort on camera

Benefits

• Free StrideOne membership plus family and friends discount