Social Media and Content Lead

UK (On-site)

£25K/yr – £32K/yrMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Own and optimize social content across Instagram, Facebook, Pinterest and YouTube while shaping a brand storytelling calendar that ties engagement to growth and sales.

  • Own multi‑channel social programs: content creation, calendar planning, and testing to lift engagement and brand metrics.
  • Build audience‑focused, performance‑driven content with regular KPI tracking and data‑informed optimization.
  • Collaborate with Creative, Marketing and E‑commerce to power campaigns and seasonal Activity while strengthening brand positioning.

Job Description

Responsibilities

  • Manage and grow our Instagram, Facebook, Pinterest and YouTube channels.
  • Create engaging social-first content including photography, video, graphics, GIFs, reels and stories.
  • Develop and maintain a social media content calendar that drives engagement.
  • Write and manage evergreen blog content that supports SEO, customer education and brand storytelling.
  • Stay ahead of social media trends, platform updates and emerging content opportunities.
  • Define, track and report on meaningful KPIs that drive learning, engagement, brand growth and commercial performance.
  • Monitor channel performance and use data, testing and insight to continuously improve content effectiveness.
  • Use testing, reporting and analysis to continuously improve performance.
  • Work closely with the wider Creative, Marketing and E-commerce teams to support campaigns, launches and seasonal activity.
  • Contribute ideas that help strengthen our brand positioning and customer experience.

Requirements

  • Demonstrable experience managing social media channels for a brand or business.
  • A genuine passion for social media, content creation and digital storytelling.
  • Strong visual eye and understanding of what makes content engaging, shareable and memorable.
  • Excellent written communication skills with impeccable grammar and attention to detail.
  • A proactive self-starter who enjoys taking ownership and making things happen.
  • Comfortable working at pace and managing multiple projects simultaneously.
  • Curious, adaptable and quick to learn new tools, platforms and ways of working.
  • Commercial awareness and an understanding that great content should ultimately support brand growth, sales and profitability.
  • A collaborative team player who enjoys sharing ideas and contributing to the bigger picture.
  • Strong work ethic, positive attitude and ambition to succeed.

Nice to Have

  • Strong design and creative skills.
  • Confident creating content independently from concept through to delivery.
  • Good understanding of social media analytics, reporting and performance measurement.
  • Experience using social media management and reporting tools.
  • Strong iPhone photography, videography and editing skills.
  • Familiarity with Canva, Adobe Creative Suite or similar creative tools.
  • Basic understanding of SEO and content marketing principles.
  • Confident appearing on camera when required.

Benefits

  • Staff discount.
  • Birthday day off.
  • Generous holiday allowance.
  • Team socials and events.
  • Genuine opportunity to help shape and influence a rapidly growing social commerce division.
The Nursery Store logo

The Nursery Store

Welcome to The Nursery Store; the new name for Online4Baby. We've been a family-owned business since 1987, and we’re privileged to have helped thousands of families through life’s early adventures during that time. With over 32,000 5-star Trustpilot reviews, we’re the go-to for baby essentials for many families, stocking a huge selection of nursery products from market-leading brands like Puggle, Joie, Ickle Bubba and Mamas and Papas.

Founded in 1987
Chadderton, England, GBR
39 employees (12 in marketing)

Salaries

Posted range

£25K/yr – £32K/yr

Taken straight from the job posting.

See all The Nursery Store salaries

Marketing Team

Marketing Team Size
8 (21% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
304.6K
Monthly Google Ads Budget
$214
Traffic Source Mix
Search
55.8%
Direct
36.7%
Referral
4%
Social
2.3%
Paid
1.2%

Headcount Trend

Current headcount: ~39
The Nursery Store logo

Social Media and Content Lead

The Nursery Store · UK · On-site