Social Media and Content Lead

UK (On-site)

£25K/yr – £32K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and optimize social content across Instagram, Facebook, Pinterest and YouTube while shaping a brand storytelling calendar that ties engagement to growth and sales.

  • Own multi‑channel social programs: content creation, calendar planning, and testing to lift engagement and brand metrics.
  • Build audience‑focused, performance‑driven content with regular KPI tracking and data‑informed optimization.
  • Collaborate with Creative, Marketing and E‑commerce to power campaigns and seasonal Activity while strengthening brand positioning.

Job Description

Responsibilities

  • Manage and grow our Instagram, Facebook, Pinterest and YouTube channels.
  • Create engaging social-first content including photography, video, graphics, GIFs, reels and stories.
  • Develop and maintain a social media content calendar that drives engagement.
  • Write and manage evergreen blog content that supports SEO, customer education and brand storytelling.
  • Stay ahead of social media trends, platform updates and emerging content opportunities.
  • Define, track and report on meaningful KPIs that drive learning, engagement, brand growth and commercial performance.
  • Monitor channel performance and use data, testing and insight to continuously improve content effectiveness.
  • Use testing, reporting and analysis to continuously improve performance.
  • Work closely with the wider Creative, Marketing and E-commerce teams to support campaigns, launches and seasonal activity.
  • Contribute ideas that help strengthen our brand positioning and customer experience.

Requirements

  • Demonstrable experience managing social media channels for a brand or business.
  • A genuine passion for social media, content creation and digital storytelling.
  • Strong visual eye and understanding of what makes content engaging, shareable and memorable.
  • Excellent written communication skills with impeccable grammar and attention to detail.
  • A proactive self-starter who enjoys taking ownership and making things happen.
  • Comfortable working at pace and managing multiple projects simultaneously.
  • Curious, adaptable and quick to learn new tools, platforms and ways of working.
  • Commercial awareness and an understanding that great content should ultimately support brand growth, sales and profitability.
  • A collaborative team player who enjoys sharing ideas and contributing to the bigger picture.
  • Strong work ethic, positive attitude and ambition to succeed.

Nice to Have

  • Strong design and creative skills.
  • Confident creating content independently from concept through to delivery.
  • Good understanding of social media analytics, reporting and performance measurement.
  • Experience using social media management and reporting tools.
  • Strong iPhone photography, videography and editing skills.
  • Familiarity with Canva, Adobe Creative Suite or similar creative tools.
  • Basic understanding of SEO and content marketing principles.
  • Confident appearing on camera when required.

Benefits

  • Staff discount.
  • Birthday day off.
  • Generous holiday allowance.
  • Team socials and events.
  • Genuine opportunity to help shape and influence a rapidly growing social commerce division.
The Nursery Store logo

The Nursery Store

Welcome to The Nursery Store; the new name for Online4Baby. We've been a family-owned business since 1987, and we’re privileged to have helped thousands of families through life’s early adventures during that time. With over 32,000 5-star Trustpilot reviews, we’re the go-to for baby essentials for many families, stocking a huge selection of nursery products from market-leading brands like Puggle, Joie, Ickle Bubba and Mamas and Papas.

Founded in 1987
Chadderton, England, GBR
39 employees (12 in marketing)

Traffic Signals

Monthly Visitors
304.6K
Monthly Google Ads Budget
$214
Traffic Source Mix
Search
55.8%
Direct
36.7%
Referral
4%
Social
2.3%
Paid
1.2%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
8 (21% of company)
Marketing Roles Posted (Last 30 Days)
1