Responsibilities

• Develop innovative social media content strategies aligned with brand goals and target audiences
• Create high-quality multimedia content including images, videos, reels, and stories for platforms such as Instagram, TikTok, Facebook, Twitter, and LinkedIn
• Manage daily social media posting schedules to ensure consistent brand messaging and engagement
• Monitor social media channels to respond to comments, messages, and mentions promptly and professionally
• Collaborate with the marketing team to plan campaigns that enhance public relations efforts and promote brand awareness
• Track performance metrics using analytics tools to assess content effectiveness and optimize future posts
• Stay up-to-date with social media trends, platform updates, and best practices to keep content fresh and relevant

Requirements

• Proven experience in social media management or digital content creation, preferably in a fast-paced environment
• Strong understanding of public relations principles and how to craft messages that positively influence public perception
• Excellent storytelling skills with the ability to produce engaging visual and written content
• Proficiency in graphic design tools (such as Adobe Creative Suite or Canva) and video editing software is a plus
• Knowledge of social media management platforms like Hootsuite or Buffer is desirable
• Ability to analyze data insights to inform content strategies and improve engagement rates
• Exceptional communication skills with an energetic approach to teamwork and collaboration

Preferred

• Proficiency in graphic design tools (such as Adobe Creative Suite or Canva) and video editing software is a plus
• Knowledge of social media management platforms like Hootsuite or Buffer is desirable