Responsibilities

• Be confident filming and editing short-form video using Adobe Premiere Pro, creating graphics and static content in Canva, and appearing on camera where appropriate.
• Develop MadeForMums' network of parent contributors and supports audience recruitment and social promotion for key brand initiatives, including the MadeForMums Awards, product testing programmes and impact-led campaigns.
• This role could be particularly well suited to someone from an agency, publisher or fast-paced brand social background, who is used to juggling multiple content streams, turning ideas around quickly and creating content hands-on
• Lead the creation of a consistent weekly pipeline of original social-first content across MadeForMums' channels.
• Develop social content from initial idea through to publication, including concepts, hooks, scripts, filming, editing, graphics, captions and platform-specific execution.
• Film and edit polished short-form vertical video using Adobe Premiere Pro and create engaging static and graphic content using Canva.
• Develop recurring social formats and franchises that can build recognition, engagement and repeat viewing over time.
• Be confident appearing on camera where appropriate, whether presenting content, conducting interviews, supporting filming or contributing to editorial and branded formats.
• Turn MadeForMums expertiese, editorial stories, audience conversations and contributor experiences into content designed specifically for social platforms.
• Edit and shape contributor and footage into clear, engaging and on-brand social content.

Requirements

• Experience creating social-first content, including filming and editing short-form video, with confidence using Adobe Premiere Pro and Canva to produce polished, platform-appropriate content across formats.
• Confidence appearing on camera and delivering video content in a clear, warm and audience-appropriate way.
• A strong understanding of what makes effective short-form video across Instagram, TikTok and similar platforms, and what drives engagement.
• Experience planning and delivering recurring social output across a mix of formats — video, static and contributor-led content.
• Experience sourcing, coordinating and briefing contributors, creators or UGC talent, helping non-professionals capture usable content.
• Excellent written communication, with a warm, clear and audience-aware tone of voice.
• Strong organisational skills and the ability to manage multiple content streams, contributors and deadlines at once.
• A collaborative approach, with confidence working across editorial, social, video, commercial and marketing teams.
• Experience using planning and tracking tools such as Monday.com, Airtable or similar.
• A clear understanding of the value of representation and inclusive audience-building.

Benefits

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year's which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces