Social Art Director, Beauty (FTC)
London, UK (On-site)
Posted 4 months ago
Job Summary
Own the visual narrative for Burberry Beauty on social, leading platform-native campaigns from concept to shoot-ready execution, ensuring skin/texture detail, consistent identity, and creator-driven collaboration that moves audience and commerce.
- Creative ownership: direct beauty content across platforms with a strong POV on trends and storytelling formats.
- Platform-native execution: translate briefs into mood boards, treatments, and visuals tuned to each platform's format and pacing.
- Collaboration and mentorship: partner with Art Directors, design teams, agencies, and creators, while guiding junior creatives.
Job Description
Responsibilities
- Lead the creative direction of social first beauty content across platforms
- Bring a strong point of view on beauty trends, aesthetics, and storytelling formats
- Concept and execute innovative, platform native ideas, from tutorials and creator led content to product storytelling and visual experimentation
- Act as Art Director on set for beauty shoots, ensuring excellence in lighting, texture, colour, and product representation
- Capture iPhone self shot content where required, with strong understanding of TikTok and short form video language
- Develop and evolve Burberry Beauty’s social visual identity, ensuring consistency with wider brand campaigns
- Collaborate with Beauty Art Directors and Design teams to extend campaign and launch creative into social
- Manage creative relationships with agencies, creators, photographers, stylists, and collaborators
- Translate briefs into compelling visual narratives using mood boards, references, and treatments
- Ensure content is optimized for platform formats, pacing, and storytelling
Requirements
- Proven experience as an Art Director, with a strong focus on beauty, luxury experience preferred
- Deep understanding of the global beauty industry, creators, competitors, and cultural movements
- A standout portfolio showcasing beauty led social content across image and video
- Strong expertise in art directing beauty shoots with exceptional attention to skin, texture, and detail
- In depth knowledge of social platforms and content performance
- Experience working with beauty creators and influencers
- Ability to translate brand strategy into culturally relevant visual storytelling
- Excellent communication and presentation skills, confident working with senior stakeholders
- Degree in a creative discipline or equivalent experience
- Proficiency in Figma, Adobe Creative Suite, and video editing tools
Preferred
- Luxury beauty experience preferred
- Strong organisational skills in a fast paced, multi project environment
- Proficiency in Figma, Adobe Creative Suite, and video editing tools
Burberry
Born from innovation, Burberry is a global luxury brand with a rich British heritage. Founded in 1856, our brand is underpinned by our founder’s passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today. Guided by our history of exploration and our shared belief that ‘creativity opens spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities.As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.To discover more about our brand values, visit Burberryplc.com
