Social Account Director

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Build and own the social strategy and client partnerships, translating needs into social-first programs across organic and paid, while leading a small team and coordinating across departments to deliver cohesive, data-driven campaigns.

  • Social strategy ownership: translate client needs into social-first creative across organic and paid.
  • Team and cross-functional leadership: mentor Social Account Managers and align strategy, creative, and data leads.
  • Commercial and performance focus: manage budgets, forecasting, and growth opportunities across social accounts.

Job Description

Responsibilities

  • Own and nurture key client relationships, acting as the primary strategic partner for all social media and digital communications, ensuring their business objectives are consistently met and exceeded.
  • Lead the development and execution of innovative social media strategies, from platform-specific content plans to large-scale integrated campaigns (organic and paid).
  • Take ownership of the financial health of your social accounts, including accurate forecasting, revenue generation, budget management, and identifying opportunities for growth.
  • Work closely with strategy, creative, and data leads to develop insightful briefs that translate client needs into effective, social-first creative and content strategies.
  • Manage, mentor, and develop Social Account Managers and other junior team members, fostering their growth and ensuring high performance and social media expertise across the team.
  • Act as the central hub for your accounts, ensuring seamless collaboration between all internal departments to deliver cohesive, socially-led solutions.
  • Champion the use of our intelligent operating platform, social listening tools, and AI to drive efficiency, uncover insights, and deliver innovative solutions for clients.
  • Confidently present social strategy and creative work to clients, ensuring it is culturally relevant, aligns with their brand, and pushes the boundaries of social media marketing.
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VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
67% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
279.9K
Traffic Source Mix
Search
42.8%
Direct
42.1%
Referral
8.4%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~34.6K

Marketing Team

Marketing Team Size
4,123 (12% of company)
Median Career Experience
14.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
14

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