Snr. Paid Social Specialist (DTC Performance Marketing Agency)

UK (Remote)

£35K/yr – £42K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own data-driven paid social growth across client accounts, turning insights into scalable campaigns and measurable ROI.

  • Lead cross-platform paid social campaigns (Meta, TikTok, Snapchat, Pinterest) with a test-and-learn approach to maximise impact.
  • Collaborate with design and copy teams to craft direct-response creatives and breakthrough concepts.
  • Build strong client partnerships, report progress with clear, data-backed recommendations, and identify upsell opportunities.

Job Description

Responsibilities

  • Drive profitable growth for our clients through data-led performance marketing and strategic planning across social media platforms.
  • Campaign Excellence & Strategic Development: Develop and execute high-impact paid social advertising campaigns across Meta, TikTok, Snapchat, and Pinterest
  • Consistently achieve monthly ad spend and revenue KPIs while maximising efficiency and ROI
  • Conduct data-oriented media buying with rigorous A/B testing for new creatives, audiences, and strategies to scale campaigns
  • Utilise advanced reporting tools including Shopify Reports, Motion, Agency Analytics, and Triple Whale to ensure all decisions are data-driven
  • Creative Strategy & Performance Optimisation: Champion Creative Strategy for your clients, developing core creative testing roadmaps and measuring performance
  • Write direct-response copy that resonates with target audiences and creates thumb-stopping ads
  • Collaborate closely with the design team to find new creative angles and breakthrough concepts
  • Monitor and report on campaign success to internal teams and clients, ensuring targets are met and performance is rising
  • Client Partnership & Growth: Foster strong client relationships by understanding their goals, setting clear expectations, and delivering exceptional service
  • Identify and develop upsell and cross-sell opportunities with existing clientele to strengthen brand foundations
  • Work closely with cross-functional teams to ensure alignment on campaign objectives and strategies
  • Present clear, data-backed insights and growth recommendations to clients
  • Continuous Innovation & Collaboration: Stay ahead of industry trends, platform updates, and best practices to continuously refine advertising strategies
  • Actively participate in team meetings, share expertise, and contribute to the overall success of the paid social team
  • Work closely with our Head of Paid Social and the rest of the team to ensure alignment on all activity and progress
  • Develop your skills through ongoing learning and professional development opportunities
  • Growth milestones: 3 Months In: Full understanding of client objectives, campaign setups, and performance metrics
  • 6 Months In: Fully integrated with the team and consistently exceeding performance benchmarks for your accounts
  • 12 Months In: Driven substantial revenue growth through performance optimisation and successfully scaled multiple campaigns

Requirements

  • 3+ years of hands-on experience in paid social advertising, with proven success managing clients with ad spend of at least £30k - £50k per month
  • Deep understanding of advertising platforms including Meta, TikTok, Google, Snapchat, and Pinterest
  • Proven track record working with cross-functional teams in an advertising agency, startup, or service-based business environment
  • Extensive experience working with D2C industry clients and understanding their unique challenges
  • T-shaped marketing knowledge with understanding of different areas of the marketing funnel
  • Experience with reporting and analytics tools (Shopify, Triple Whale, Motion, Agency Analytics)
  • Proficiency in campaign setup, audience targeting, and performance optimisation
  • Advanced understanding of creative testing methodologies and performance measurement
  • Excellent copywriting skills for direct-response advertising
  • Fluent in English, both written and verbal, with strong communication skills
  • High energy and enthusiasm for performance marketing challenges

Benefits

  • 28 days paid holiday plus bank holidays
  • Your birthday off (because everyone deserves to celebrate)
  • Subsidised gym membership up to £50 per month
  • Regular social events - quarterly team gatherings with a variety of bonding activities
  • Access to £10,000 worth of training courses and ongoing learning opportunities
  • Mentorship from highly experienced digital marketing experts
  • Working with a wonderfully diverse portfolio of clients, strengthening your skillset across many niches
  • Clear career progression pathways within our growing paid social team
  • Fully remote work environment
  • Culture & Environment: Collaborative, high-energy team environment focused on continuous improvement
  • Opportunity to make a real impact on growing D2C businesses
  • Work with cutting-edge tools and platforms in the performance marketing space
Public Nectar logo

Public Nectar

Designing performance marketing systems that connect and convert so that business leaders can lead business.

Founded in 2018
Poole, England, GBR
31 employees (13 in marketing)