Responsibilities

• Act as the marketing lead for the aligned department(s), trusted enough to be in the room when commercial priorities are set rather than briefed afterwards.
• Understand the department's revenue targets, its SME clients, its competitive pressures and its sales cycle in real detail.
• Be honest and early about what marketing can deliver and manage expectations before they become disappointments.
• Build a year-long marketing programme for the department with a clear commercial purpose, calendar, budget and defined deliverables.
• Plan inside the capacity model and treat any plan that has not been capacity-checked as a draft rather than a commitment.
• Sequence activity so that peaks are spread across the year rather than colliding with every other programme in the same quarter.
• Re-scope the programme quarterly (or as required) against actual capacity and current commercial priorities.
• Write briefs good enough that a specialist can act on them without a second meeting.
• Clearly define their capability requirements and accept allocation decisions without relitigating them individually.
• Work with Project Management to keep the programme's critical path visible and to flag slippage early.

Requirements

• Experience owning a demand / lead generation marketing plan or program end to end, including planning, delivery and reporting.
• Demonstrable experience delivering through people who do not report to you.
• Srong stakeholder management with senior commercial audiences, including the ability to say no and keep the relationship.
• Commercial literacy: comfort with revenue targets, pipeline and the mechanics of how the aligned department(s) makes money.
• Excellent briefing and written communication.
• Planning discipline — the ability to build a plan that survives contact with a capacity constraint.

Preferred

• Experience in media, broadcast, advertising sales or a media agency.
• Understanding of the specific discipline of the aligned department – targeting SMEs new to TV advertising.
• Experience of matrix or shared-service marketing models.

Benefits

• Free NOW package, including Sky Sports and Sky Cinema
• Pension package with up to 9% employer contribution
• Private healthcare with mental health support
• Aviva Digital GP and dental insurance
• Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
• Sharesave and Tech schemes
• A range of Sky VIP rewards and experiences