Responsibilities

• Creation of an insight-based Shopper Strategy to deliver against SBF GBI commercial objectives.
• Create compelling arguments and engage with key customers to understand their requirements and deliver value, driving shopper marketing activity in these customers based on shopper toolkits provided by brand teams.
• Accountable for securing the shopper plans for all brands based on the Commercial Calendar
• Accountable for securing and deploying a significant budget deployed across and for managing and tracking this against plan.
• Accountable for Shopper Marketing processes that enable effective deployment of resources and shopper budget including decisions on brand vs retailer lead executions.
• Accountable for the effective management of our promotional materials and POS within our warehousing facility.
• Accountable for the evaluation of campaigns and sharing of insights to continuously improve our activation.

Requirements

• What You Need to Be Successful Degree Educated or equivalent
• Excellent understanding of the UK FMCG market and all channels
• Customer Facing experience within a Marketing or sales environment in Grocery
• Understanding of key commercial levers, and P&L management, especially the impact of shopper spend on channel
• Ability to lead and influence others to land exceptional plans that effectively deliver against customer and brand objectives
• Ability to engage customers and internal stakeholders through strong presentation and communication skills
• Ability to use a wide variety of data sources, from which to analyse data and extract relevant insight

Benefits

• a supportive work environment that values work life balance
• opportunity to work with talented, inspiring and authentic leaders
• the People and Culture team genuinely cares about creating a great experience for employees