Responsibilities

• Lead shopper marketing activation plans across priority grocery customers with a category-first mindset.
• Develop customer-specific plans that align brand strategy, category opportunities and retailer objectives.
• Deliver best-in-class retail media, omnichannel activation, in-store execution and customer campaigns.
• Partner with Sales, Brand, Category and Revenue Growth Management teams to develop integrated customer plans.
• Collaborate with retailer media teams and commercial contacts to build strong partnerships and unlock growth opportunities.
• Lead activation planning for innovation launches, seasonal campaigns and strategic business priorities.
• Manage agency partners to ensure exceptional execution and continuous improvement.
• Evaluate campaign effectiveness, shopper engagement, ROI and sales performance, using insights to optimise future activity.
• Manage activation budgets, forecasting and investment tracking.
• Champion shopper-centric thinking across the organisation.

Requirements

• We're looking for a commercially minded, highly collaborative FMCG professional who knows how to turn insight into action and deliver measurable results.
• Experience in Shopper Marketing, Customer Marketing, Category Management, Sales or a related commercial FMCG function.
• Proven success developing and delivering retailer-specific activation plans.
• Experience working with major UK grocery retailers.
• Strong understanding of retail media and omnichannel shopper activation.
• Excellent stakeholder management and influencing capabilities.
• Strong commercial acumen and budget management experience.
• Ability to analyse performance data and translate insights into actionable recommendations.
• Excellent communication, presentation and storytelling skills.
• A proactive mindset with the ability to manage multiple priorities in a fast-paced environment.