Own GEO driven search leadership for a global skincare client, balancing AI/LLM search, on-site and off-site visibility, and multi-market growth.

• Strategic Leadership (The Shift to GEO)
• Pioneer the AI Search Strategy: Shape the account's long-term strategic direction by defining top-line objectives that bridge traditional informational SEO and cutting-edge GEO.
• Evolve KPI Frameworks: Guide the client through the transition from purely on-site metrics (engaged sessions) to broader off-site visibility metrics, ensuring strategy aligns with the reality of rising zero-click, LLM-driven searches.
• Performance Oversight: Monitor the team’s execution of content and technical strategies across projects. Step in at the right moments to ensure we are targeting the right user intents and maximising brand presence across both traditional SERPs and AI search engines.
• Senior Client Partnership & Advocacy
• Strategic Advisorship: Build trusted relationships with senior global and regional client stakeholders. Act as an authoritative voice who can challenge legacy thinking, handle disagreements constructively, and guide the client confidently into the new era of search.
• Proactive Problem Solving: Identify risks, performance shifts, or local market concerns early. Resolve them with clear thinking, diplomacy, and solutions-focused leadership.