Responsibilities

• Execute and develop a coherent information architecture by collaborating with diverse stakeholders, including Country Managers and Educational Content Leads, to benefit both user experience and search engine optimization.
• Manage and update the entire website navigation structure, including the top navigation and mega menus, by adding, removing, re-ordering, and restructuring menu items and content.
• Contribute to SEO hygiene and traffic protection by understanding category structure changes and clearly articulating the implications to non-SEO stakeholders.
• Hands-on create and build category structures directly within the Content Management System (CMS).
• Proactively monitor and maintain 'category health,' identifying support areas and seeking optimization opportunities.
• Execute elements of established SEO migration and maintenance processes (e.g., implementing redirects, managing obsolete categories and resources) as assigned by the Curation Manager via the ticketing system.
• Collaborate across the business to resolve issues and continuously improve category structures and associated processes.

Requirements

• Entry-level experience in an SEO role is essential.
• Experience working with SEO platforms like Ahrefs, SEMrush, and Search Console.
• Intermediate to advanced proficiency in spreadsheet work (Google Sheets or Microsoft Excel).
• A foundational understanding of SEO principles and their impact on site structure and traffic.
• Demonstrable strong organizational skills to effectively prioritize tasks across multiple projects and meet deadlines.
• Strong communication and interpersonal skills, with confidence in articulating technical implications and structural rationale to both technical and non-technical stakeholders.
• Confidence in digital administration.
• Basic experience working with large datasets, ideally on Google Analytics and Tableau.

Benefits

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave