Responsibilities

• Support and deliver the RAC’s SEO strategy, driving improvements in organic visibility, rankings and traffic
• Plan and execute on-page, off-page and technical SEO initiatives, including content optimisation, internal linking and site improvements
• Carry out keyword research, competitor analysis and opportunity identification to inform SEO activity
• Monitor and report on SEO performance using tools such as Google Analytics, Search Console and industry platforms (e.g. SEMrush)
• Identify and implement data-led recommendations to improve site performance, conversion and user experience
• Collaborate with internal teams (content, product, development) and external agencies to deliver integrated campaigns
• Support technical SEO improvements including site health, indexing, crawlability and Core Web Vitals
• Communicate insights and performance updates clearly to stakeholders, helping influence decision-making
• Stay up to date with the latest SEO trends, algorithm updates and best practices

Requirements

• Around 2+ years’ experience in SEO (in-house or agency), with a solid understanding of core principles
• Hands-on experience across on-page, technical and content SEO
• Strong written and verbal communication skills.
• A proactive mindset and willingness to learn.

Preferred

• Familiarity with SEO tools is a bonus, but not essential - we’ll train you!

Benefits

• Earnings That Motivate - enjoy a competitive salary plus automatic enrolment in our ‘Owning It Together’ Colleague Share Scheme - a unique opportunity to share in RAC’s future success and be rewarded for the exceptional work you deliver.
• Tools to Drive Your Future - get started with a free RAC Ultimate Complete Breakdown Service from day one, plus access to a car salary sacrifice scheme (including electric vehicle options) after 12 months, delivering serious tax savings.
• Time Off That Matters - enjoy 25 days annual lave, plus bank holidays. We also support work-life balance with paid family leave, flexible schedules, and practical resources to help navigate personal commitments.
• Financial Security & Perks -pension scheme with up to 6.5% matched contributions alongside life assurance cover up to 4x salary (10x optional with flex benefits), designed to support you long-term.
• Wellbeing That Works for You - our 24/7 confidential support service is available to you and household members aged 16+, offering reassurance whenever you need it.
• Extras That Make a Difference - access Orange Savings, our exclusive discount portal with deals across top retailers, holidays, tools, tech and more. After passing probation, you’ll automatically join our Colleague Share Scheme, giving you a stake in our collective success.