Responsibilities

• Own SEO strategy and roadmap across a portfolio of ecommerce clients, aligned to revenue and growth goals.
• Act as a senior point of contact for key clients and translate insights into measurable outcomes.
• Oversee technical SEO, content strategy and link acquisition to drive visibility and authority.
• Ensure best practice across Shopify sites, including migrations and structural changes.
• Oversee platform migrations from other technologies to Shopify, safeguarding organic visibility.
• Produce clear, insight-driven monthly reports showing progress and value delivered.
• Lead and develop the SEO team, set expectations, and foster a strong performance culture.
• Support hiring as the function grows and evolve the SEO proposition in line with market developments (AI-aware GEO/AEO).
• Define how SEO should be delivered for modern ecommerce brands and implement processes and frameworks.
• Identify opportunities to integrate SEO with paid media and CRO for holistic growth.

Requirements

• Strong background in SEO, ideally within an agency or ecommerce environment (5+ years experience).
• Proven experience delivering organic growth for ecommerce brands and leading teams.
• Solid technical SEO knowledge including crawling, indexing and site structure.
• Experience delivering SEO through automation, processes and technology adoption/development.
• Good understanding of content strategy and authority building; experience with Shopify is a strong advantage.
• Comfortable switching between strategy and hands-on work with a commercial mindset focused on outcomes.
• Strong data analysis, reporting skills and excellent presentation abilities.
• Experience with GA4, Google Search Console, Ahrefs, SEMrush, and Screaming Frog; working knowledge of HTML.
• Ability to explain SEO clearly to non-specialists and mentor others.
• Familiarity with Shopify and willingness to lead platform migrations with visibility across stakeholders.

Benefits

• Competitive salary depending on experience (up to £65k depending on experience)
• 25 days holiday plus bank holidays and a Christmas shutdown, increasing with tenure
• Private health insurance
• Company pension
• Enhanced maternity and paternity leave
• Flexible remote working
• Gym membership discount
• Paid bereavement leave
• Sick pay allowance that increases with tenure