Responsibilities

• Create & Optimise Content
• Write compelling product descriptions, category content and website copy.
• Optimise content using targeted keywords and SEO best practices.
• Enhance backend elements such as meta titles and descriptions.
• Research & Discover Opportunities
• Carry out keyword research to identify emerging trends.
• Spot new opportunities to improve search visibility and traffic.
• Develop SEO Strategy
• Help shape and implement Angling Direct's SEO strategy.
• Ensure content remains aligned with changing search engine best practices.

Requirements

• A genuine passion for angling and understanding of fishing terminology
• Strong written communication skills
• Good analytical and problem-solving abilities
• Ability to turn technical angling knowledge into simple, engaging content
• Strong teamwork and collaboration skills

Preferred

• Experience in SEO, content writing or digital marketing
• Keyword research experience
• Knowledge of website structure and web architecture
• Familiarity with SEO tools such as Semrush or Google Analytics

Benefits

• Competitive salary
• Generous staff discount on products
• Pension scheme and life assurance
• Wellbeing days and employee support initiatives
• Ongoing learning and development opportunities
• The chance to combine your passion for fishing with an exciting career