Responsibilities

• Conduct a thorough local SEO audit for every new client during onboarding, covering keyword targeting, on-page elements, Google Business Profile optimisation, and technical health
• Build and execute monthly local SEO strategies for Visibility, Growth, and Dominate-tier clients — covering on-page optimisation, internal linking, location page creation, and citation management across all six target cities
• Implement GEO/AI SEO: schema markup (Organisation, Service, LocalBusiness, FAQPage, AggregateRating), structured data validation, robots.txt configuration for AI crawlers, and monitoring of AI citation rates across tools like ChatGPT, Perplexity, and Google AI Overviews
• Research, brief, write, and publish two SEO-optimised blog articles per month per Visibility-tier client — calibrated to the keywords families and care seekers use at each stage of the search journey
• Conduct light-touch website health audits for Foundations-tier clients monthly — flagging technical issues such as broken links, missing meta descriptions, slow page speed, or outdated content
• Collaborate with the Web Developer on CRO-focused page improvements, ensuring SEO and conversion considerations are aligned rather than working against each other
• Contribute to monthly client performance reports — producing SEO-specific data (ranking movements, organic traffic trends, GEO citation rates) in a format the Account Manager can present clearly to clients
• Stay current with changes to Google's algorithm, AI search behaviour, and emerging GEO best practices — bringing updates to the team before they affect client performance
• In Phase 3, help onboard and mentor a second SEO & Content Specialist, building the standards and processes that allow the function to scale without quality degradation