Responsibilities

• Creating scroll-stopping Reels, TikToks, Stories, and other organic social content
• Managing our social media calendar and day-to-day posting
• Writing fun, on-brand captions that speak our audience’s language
• Spotting trends early and jumping on them with content that feels native and relevant
• Working closely with our Head of Paid and wider marketing team to align on tone, messaging, and campaign goals
• Developing and evolving our social media strategy, with best practices baked in
• Building narratives that feel real, relatable, and totally Smile White

Requirements

• You love social media and know exactly what makes content perform
• You’re confident filming and speaking to camera (think: Beauty, Fashion Vids)
• You’re comfortable using your phone and editing tools like CapCut, Canva, or Adobe Express
• You're plugged into TikTok/Instagram trends and can turn them into polished, branded moments
• You can plan and execute a content idea from storyboard to screen
• You’re organised, creative, and keen to take full ownership of content creation
• You’ve ideally worked in a content or social role for 1–2 years (but if you’re a self-starter with a killer portfolio – we want to see it!)

Preferred

• You’ve built a following (personally or for a brand)
• You’ve worked with beauty, wellness, or DTC brands

Benefits

• Full creative freedom to try, test, and own your content ideas
• A chance to build your career in a growing, design-led brand
• Work with a fun, supportive team that gets social
• Career development, hands-on experience, and room to grow