Responsibilities

• Build an engaged community via our current social media accounts (Facebook, Instagram, LinkedIn, YouTube and X) who will become prospective ambassadors.
• Develop plans for the use of upcoming social media accounts and monitor trends and new developments in social media.
• Create and execute innovative and exciting social media and content campaigns that focus on recruiting and retaining blood donors and encourage people to make and register an informed decision regarding organ donation and share this with their family. This will include social-focused campaigns as well as using social media as part of integrated communications campaigns.
• Develop new content ideas to help drive traffic to websites.
• Plan and publish original, innovative, and accurate content copy, videos and visuals that engages our target audiences around our areas of work/with our business objectives.
• Manage a large and busy workload with changing demands and priorities.
• Ensure that our social media communication is inspiring and talks regularly and positively about our values and objectives, including tracking and evaluation for social media and community channels
• Work with stakeholders, cross organisational teams to understand their goals & objectives and work to support, implement and measure activity.
• Work with external agencies to support & implement campaign plans for the desired results. Including campaign planning, production, implementation and evaluation.
• Report back to stakeholders to demonstrate the effectiveness of social campaigns.

Requirements

• Significant experience of working in a social media role, preferably in a large, busy organisation or as part of an agency
• Experience of running B2C social media channels on behalf of a large busy organisation
• Experience of working in a campaign project team, taking responsibility for content creation and channel plans across multiple accounts management, including measuring and reporting on results
• Knowledge of coordination of social media editorial calendars and creating engaging content and understanding trends
• Experience of identifying, researching, producing and editing social media content and adhering to a consistent tone of voice across social platforms
• Experience of working with social media page management software and tools e.g. Hootsuite, brandwatch etc.
• Significant experience of social platforms and how they can be deployed
• Experience of working with information technology using Microsoft Office packages (Word, Excel and PowerPoint), or equivalent Systems
• Degree or equivalent in digital communications, journalism, Public Relations or a related field.
• Short courses or training in the digital communications field

Benefits

• Hybrid working arrangements – because NHSBT works nationally, we’re able to offer hybrid working options that give you more flexibility to balance work with life. Currently, work in your base office (Colindale or Tooting, which ever is closest) or on location is two days per week, but may change with business requirements.
• Flexible working options – we promote flexible working where the role allows. We’re happy to discuss what flexibility might look like for you.
• Generous annual leave - 27 days annual leave (pro rata for part-time) plus Bank Holidays, increasing to 29 days after 5 years’ service and to 33 days after 10 years.
• Inclusive pension scheme - the NHS Pension Scheme is a defined benefit scheme (not dependent on investment returns). Further details and outline of benefits can be found at: http://www.nhsbsa.nhs.uk/information-about-nhs-pensions‎
• Supportive learning culture - we’ve fostered a culture of continuous learning where colleagues are well-led, engaged, and encouraged to grow. We support you in reaching your full potential, both in your current role and future career. Our Thrive program embodies our commitment to learning and development, offering a wide range of activities to support your personal and professional growth. It’s open to everyone at NHSBT, ensuring you have the resources to succeed and shine in your role.
• Health and wellbeing support – we offer confidential services including occupational health, employee assistance programme, and wellbeing resources. Our support is available to all colleagues and we endeavour to provide tailored workplace adjustments where possible.
• As a Disability Confident Employer, we welcome applications from disabled candidates. We will talk with you to explore any adjustments that may help you during the recruitment process.