Responsibilities

• Scoping, developing and implementing content-led and product-led SEO initiatives, from insight through to delivery.
• Using first- and third-party data to identify, prioritise and size commercial organic opportunities.
• Partnering with the Content team to inform what content should be updated, created or iterated, and why - managing the full content lifecycle from ideation to optimisation.
• Working closely with PR teams and external digital PR agencies to: Assess our organic and off-site position versus competitors; Identify link and citation gaps; Shape campaigns that support backlink growth, brand mentions and AI search visibility; Manage community engagement.
• Leading and contributing to AI search experimentation, including testing on-page and off-page factors that influence visibility in AI-driven search experiences.
• Collaborating with Data teams to request and define datasets that enhance content performance, support PR narratives, and improve reporting.
• Working with Product and Engineering to influence and help deliver on-page features and enhancements that improve organic performance.
• Partnering with Commercial teams to share organic performance, explain drivers of change, and align on wider macro or market factors impacting results.
• Supporting relationships with external commercial partners where organic performance is a shared lever.
• Owning regular performance reporting and trade updates, ensuring stakeholders understand impact, progress and opportunity.

Requirements

• Tooling and platform experience
• You’ll be comfortable using a broad SEO and analytics toolset to inform decisions and measure impact. Experience with the following is expected or beneficial:
• - Search and analytics: Google Search Console, Google Analytics (GA), Tableau
• - SEO and competitive intelligence: Ahrefs, SimilarWeb, SEO Clarity
• - Technical SEO: Screaming Frog, Lumar
• - Content and trends: Google Trends, Contentful or similar CMS
• You don’t need to be an expert in every tool, but you should be confident selecting the right ones to answer commercial and performance questions.

Preferred

• Hands-on digital PR experience is favourable.
• In-house SEO experience is preferred but not essential.

Benefits

• Up to 27 holidays + bank holidays
• Pension up to 6% employer contribution
• Bonus scheme
• Digital Doctor on demand
• Work from anywhere scheme – 2 weeks per year
• Financial coaching
• Mental health platform access