Responsibilities

• Regional Go-to-Market Execution
• - Support product launches and GTM strategies across EMEA, ensuring alignment with regional needs.
• - Localise global marketing campaigns for key and emerging EMEA markets.
• - Optimise product messaging and positioning for diverse audiences.
• Sales Enablement
• - Adapt global sales content for EMEA, ensuring relevance and effectiveness.
• - Equip sales and partners with the right messaging, competitive insights, and use cases.
• - Gather regional feedback to refine positioning and enablement strategies.
• Content & Messaging
• - Tailor product messaging to resonate with EMEA customers while maintaining global consistency.

Requirements

• 5+ years hands-on experience in Product Marketing, B2B SaaS marketing, or a related field. Familiarity with Identity & Access Management (IAM), cybersecurity, or cloud security solutions.
• Proven PMM Toolkit: Demonstrated track record of owning product messaging frameworks, tier-based launch plans, buyer persona creation, and competitive battlecards from end to end.
• Communication Excellence: Strong written and verbal storytelling skills, with experience of clear, concise product messaging for complex technical products. Written and verbal communication required in English (business proficiency)
• Market Knowledge: Experience launching solutions to the EMEA region. Solid understanding of enterprise buying behaviors, regulatory landscapes, and business cultures across key EMEA sub-regions.Strategic & Action-Oriented: Ability to utilise data-driven market research and performance analytics to adapt global messaging, sales enablement, and campaign assets into relevant content tailored to regional EMEA market needs.
• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
• Working environment: Collaborative, self-motivated, and comfortable working in a fast-paced, cross-functional environment.

Benefits

• Okta offers equity (where applicable), bonus, and comprehensive healthcare coverage and financial benefits including paid time off and parental leave in accordance with our applicable plans and policies.