Responsibilities

• Lead go-to-market strategy for new product, feature, and narrative launches, effectively guiding cross-functional teams toward common goals.
• Craft sales narratives and enable teams by generating launch excitement and providing compelling assets. You will build segment-focused sales playbooks and establish feedback loops between sales and product to enhance offerings.
• Create compelling, structured messaging and positioning statements that highlight product benefits and resonate with your audience. You will also organise internal communications to ensure company-wide alignment.
• Establish success metrics and analyse product performance, reporting to key stakeholders and using data to refine messaging and GTM strategies.
• Own competitive landscape analysis, becoming an expert on market trends to help shape the product roadmap.
• Partner cross-functionally with Product, Sales, Customer Success, and Marketing to align teams, deliver effective launches, and maintain trust with high-expectation stakeholders.
• Champion the voice of the customer in product and commercial decisions via research, feedback, and market analysis, collaborating with external research partners when useful.

Requirements

• 5+ years of relevant product marketing experience, including close collaboration with Sales, Product, and Marketing stakeholders.
• Track record of impact and excellence leading product marketing or strategy initiatives at hyper-growth companies.
• Proactive, effective communicator who adapts easily to changing priorities within a diverse, distributed team.
• Positive-sum mentality, balancing high-level strategic reflection with a willingness to roll up your sleeves and execute.
• Motivated by high-expectation stakeholders, with a proven ability to earn and retain trust through challenges.
• High internal expectations for what is possible, coupled with the ability to bring others along on that journey.
• Confident user of AI to improve the speed and quality of your work, raising the bar for what is possible within the team.
• Adept at building workflows from scratch: turning ambiguous, 0-to-1 briefs into clear plans with defined success metrics, and owning timelines end-to-end.

Benefits

• Time off - 27 days holiday, plus 5 additional days off: 1 life event day, 2 volunteer days, 2 company-wide wellbeing days (M-Powered Weekend) and 8 bank holidays per year
• Health & Wellness- private medical Insurance with Bupa, a medical cashback scheme, life insurance, gym membership & wellness resources through Wellhub and access to Spill - all in one mental health support
• Hybrid work offering - for most roles we collaborate in the office three days per week with the exception of Coaches and Instructors who collaborate in the office once a month
• Work-from-anywhere scheme - you'll have the opportunity to work from anywhere, up to 10 days per year
• Space to connect: Beyond the desk, we make time for weekly catch-ups, seasonal celebrations, and have a kitchen that’s always stocked!